Globalization and rapidly increasing connectivity are reducing transaction costs worldwide and intensify international competition. It is more difficult than ever to conquer and defend markets. Regardless of whether you produce consumer or capital goods, you sell your products mainly in buyer’s markets. Accordingly, the focus is all the more on breaking sales resistance and strengthening one’s own position towards competitors. This includes the ability to not wait for the customer to make their demands, but to proactively use opportunities to awaken unconscious customer needs. Digital marketing can already be realized profitably through simple measures. Your competitors are very likely already working on plans to lure your customers away.

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